English

Noun

elevator pitch ‎(plural elevator pitches)

1. Used other than as an idiom: see elevator,‎ pitch.
   • 1987, Dave Prochnow, Flight Simulator and Flight Simulator II: 82 Challenging New Adventures:

     Control the glide descent angle through small amounts of elevator pitch movements.

2. A brief, simple sales pitch, a summary of a product, business plan, or process and its value proposition and unique selling point.
   • 1997, Electronic Business, volume 23, page 162:

     Once you've found the right person, the art is in making an elevator pitch—spill the beans fast.

   • 1998, Don Pfarrer, Guerrilla Persuasion:

     An elevator pitch raises more questions than it answers but they are likely to be questions about how the business works, not what it is.

   • 2010, Frances Kay, Successful Networking: How to Build New Networks for Career and Company Progression:

     If you want to create a compelling elevator pitch, it needs to be short and accurate.

Synonyms

• elevator speech
• elevator statement

Translations