2000 Ina Zweiniger-Bargielowska - Austerity in Britain: Rationing, Controls, and Consumption, 1939-1955
The 'make do and mend' campaign was the Board of Trade's central propaganda effort directed at housewives. It gave advice on preservation, renovation, and repair of clothing and other household goods.
Etymology
From the title of a booklet issued by the Ministry of Information