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Definition 2024
product_differentiation
product differentiation
English
Noun
product differentiation (countable and uncountable, plural product differentiations)
- (economics, marketing) Perceived differences between the product of one firm and that of its rivals so that some customers value it more.
- (economics, marketing) The process of creating such differences.
See also
- product differentiation on Wikipedia.Wikipedia
Translations
creating differences between products
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