Hebrew

Noun

תַּשְׁדִּיר־שֵׁרוּת • ‎(tashdìr-sherút) f ‎(plural indefinite תַּשְׁדִּירֵי־שֵׁרוּת)

1. (broadcasting) PSA, public service announcement

Usage notes

• This term is used especially with regard to those broadcasting services in Israel, which are legally limited in selling advertising time. In this context, this term may denote, apart from PSA, also a promotional presentation for a non-profit or an NGO, or even a commercial-like film promoting a product without explicitly mentioning the manufacturer or brand name.