Etymology

Latin: argūmenta (“arguments”, “proofs”; nominative plural of argūmentum) + ad + populum (accusative singular of populus) ≈ “appeals to the people”

Pronunciation

• (Classical) IPA^(key): /ar.ɡuːˈmen.ta ad ˈpo.pu.lum/, [ar.ɡuːˈmen.ta ad ˈpo.pu.lũ]
• (Received Pronunciation) enPR: ärgyo͞omĕnʹtə ăd pŏʹpyo͝oləm, IPA^(key): /ɑːɡjuːˈmɛntə æd ˈpɒpjʊləm/