English

Noun

branding moment ‎(plural branding moments)

1. (advertising) the point at which the emotional and logical sides of a consumer’s brain simultaneously engage while watching a commercial is believed to create a long-term perception of a brand, as seen when plotting Flow of Emotion research results against Flow of Attention results.

   There will always be a few classic TV commercials that feature branding moments that capture our hearts and minds and will be remembered forever, such as the little boy giving Mean Joe Green his Coke after the big game.

See also

• advertising
• brand image
• brand linkage
• brand stretch
• branding
• copy testing
• flow of emotion
• flow of attention
• global advertising
• integrated marketing communicatinos
• marketing
• Picture Sorts