English

Noun

kidfluence ‎(uncountable)

1. (marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
   • 2002, Stephen Kline & Greig de Peuter, "Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising", in Symbolic Childhood (ed. Daniel Thomas Cook), Peter Lang (2002), ISBN 9780820455808, page 266:

     Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."

   • For more examples of usage of this term, see Citations:kidfluence.

See also

• pester power