English

Alternative forms

• linkbait, less commonly link-bait

Noun

link bait ‎(uncountable)

1. (Internet marketing) Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral.
2. (Internet marketing) Provocative headlines designed specifically to persuade people to click or share by using loaded terminology (e.g. incredible, secret, shocking, unbelievable), posing provocative questions, or tying themselves in to hot topics.

Synonyms

• clickbait
• churnalism