The origin of this saying is attributed to the Roman playwright Plautus. In his play “Persa” the slave Toxilus lures his owner, Dordalus, to buy an expensive slave-girl named Lucris(“profits”), saying, “Nōmen atque ōmen quantīvīs iam est pretī” (“The name and the omen are worth any price”).
Pronunciation
(Classical)IPA(key):/ˈnoː.men est ˈoː.men/, [ˈnoː.mẽ ɛst ˈoː.mẽ]