English

Noun

rainmaking ‎(uncountable)

1. The attempted artificial production of rain, either by use of magic or by seeding clouds
2. (US, informal) Hiring someone who creates business opportunities or revenue.
   • 2005, Steve Sailer, Why (Some) Men Don’t Support Summers:

     His firm's goal was to fill their gender quota—and simultaneously do some rainmaking by hiring the daughters of CEOs.

Related terms

• rainmaker