English

Noun

soft launch ‎(plural soft launches)

1. The release of a product or service, particularly software, to a limited audience in order to gain data on the product’s usage and acceptance by customers.
2. The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.

Derived terms

• soft-launching

Antonyms

• hard launch

Translations

See also

• cold launch