English

Noun

trial balloon ‎(plural trial balloons)

1. (idiomatic) An idea, suggestion, or prospective action, product, etc. offered to an audience or group in order to test whether it generates acceptance or interest.
   • 1925, "Tariff: Campaign Issue," Time, 30 Nov.:

     Congressman Cordell Hull, onetime Chairman of the Democratic National Committee, last week issued a statement, as a sort of trial balloon no doubt, linking the high tariff with failure to get 100 cents on a dollar in payment on War debts from Europe.

   • 2006, Suzan Fraser, "Icahn Floats Time Warner Portal Merger Idea For Comment," FinancialWire, 19 Jan. (retrieved 27 Jan 2010):

     Billionaire investor Carl Icahn and his investment group reportedly floated an idea to merge certain Time Warner (NYSE: TWX) assets with an undisclosed web portal. . . . "This trail balloon, or rumor, lacks the specificity [necessary] for a thorough response," said a Time Warner spokeswoman.

Translations

See also

• put out feelers
• run something up the flagpole
• test the waters

References

• trial balloon at OneLook Dictionary Search