Definify.com
Definition 2024
white_label
white label
See also: white-label
English
Alternative forms
Adjective
- (marketing) A rebranded product – a generically manufactured product, branded with the marketer's or retailer's trade dress.
- (computing) An unbranded product – a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.[1]
- (music) A vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.
Synonyms
(a generically manufactured product):
- private label
Coordinate terms
(a generically manufactured product):
- generic product
(cheap computer parts):
- OEM
- off lease
- open box
- recertified
- refurbished
- system pull