English

Noun

stickiness ‎(usually uncountable, plural stickinesses)

1. the property of sticking or adhering; adhesion
   • 2014 December 23, Olivia Judson, “The hemiparasite season [print version: Under the hemiparasite, International New York Times, 24–25 December 2014, p. 7]”, in The New York Times:

     […] The flesh [of the mistletoe berry] is sticky, and forms strings and ribbons between my thumb and forefinger. For the mistletoe, this viscous goop – and by the way, viscous comes to English from viscum – is crucial. The stickiness means that, after eating the berries, birds often regurgitate the seeds and then wipe their bills on twigs – leading to the seeds' getting glued to the tree, where they can germinate and begin the cycle anew.

2. warmth and humidity, as on a muggy day
3. (economics, of prices or wages) the tendency to stay the same despite changes in the economy
4. (marketing, interface design) the presence of unique attributes that make a product indisposable and valuable to its owner

   The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.

5. (advertising) a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad.

   The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.

6. (psychology) an overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations

Translations

See also

• advertising
• attention
• brand linkage
• copy testing